Adaptive Strategy for Technology-Based Halal Tourism Development in Indonesia: Lessons from Singapore's Success

Abstract

The rapid growth of global halal tourism is driven by the increasing number of Muslim travellers with special travel needs. Indonesia, as the country with the largest Muslim population, has great potential in developing halal tourism. However, challenges such as lack of synergy between stakeholders, limited technological infrastructure, and low utilization of digital innovation still hamper the development of this sector. This study aims to develop an adaptive strategy for developing technology-based halal tourism that is contextual and applicable in Indonesia by adopting best practices from Singapore, which has successfully integrated technology and policies in the halal tourism sector. The method used is a qualitative approach with a comparative case study design between Indonesia and Singapore. The research sample consisted of key stakeholders in the halal tourism sector, selected purposively based on their experience and involvement in implementing digital technology. Data were collected through semi-structured interviews and secondary documents, then analysed using manual thematic analysis techniques to ensure data validity and depth. The results of the study formulate an adaptive strategy that integrates information and communication technology as the backbone of the halal tourism ecosystem, including the development of an integrated digital platform for accessing information, ordering, and monitoring halal certification in real time. An integrated digital marketing strategy and multi-stakeholder collaboration are the foundation for expanding the market and improving service quality. Strengthening human resources through technology-based training and halal literacy as well as the development of Muslim-friendly infrastructure and technology-based monitoring systems are also crucial for tourist efficiency and experience. Recommendations include the development of an integrated digital platform, optimization of digital marketing, increasing human resource capacity, strengthening Muslim-friendly infrastructure, and strengthening collaboration and technology-based monitoring. Further studies are needed to test the effectiveness of this strategy in various regions of Indonesia. This approach has the potential to increase the competitiveness and inclusiveness of Indonesian halal tourism sustainably