Measuring the Competitive Advantage, Market Orientation, and Entrepreneurial Orientation of Local Wisdom-Based SMEs

Abstract

This research measuring the market orientation, entrepreneurial orientation, and competitive advantage in local wisdom-based food SMEs in Bogor Regency. This research was conducted locally in Bogor Regency, namely wisdom-based food SMEs because the regional government has promoted programs with local wisdom values ??that are competitive and sustainable. No empirical or theoretical studies still discuss local wisdom-based food SMEs in the Bogor district. The population in this study were local wisdom-based food SMEs in Bogor Regency, totaling 223 SMEs. The sampling technique uses simple random sampling so that the number is known as many as 143 SMEs. Data was collected using a written survey method and submitted directly or indirectly to respondents to obtain accurate information regarding market orientation, entrepreneurial orientation, and competitive advantage. The research results show that customer orientation is the most significant factor in forming market orientation for SMEs. Entrepreneurial orientation is reflected in a proactive, risk-taking and competitive attitude, with respondents' highest appreciation for a proactive attitude. Competitive advantage can be seen in supporting factors, company strategy, and competition. Respondents' appreciation of supporting factors was highest, reflected in the completeness of the facilities. It is hoped that the contribution of this research will provide information, especially about local wisdom-based food SMEs in Bogor Regency, and provide complete data related to policies to empower and prepare SMEs to have a sustainable competitive advantage.