Study and analysis of learning and infrastructure on Student loyalty through student satisfaction

Abstract

Quality education is really needed as an effort to prepare quality human resources, master science and technology and also have the skills needed for human survival. The aims of this research are, among other things, to describe learning, infrastructure, student satisfaction and student loyalty, analyze the influence of learning and infrastructure on student satisfaction, analyze learning and infrastructure on student loyalty, analyze the influence of student satisfaction on student loyalty, and analyze the influence of learning and infrastructure on student loyalty through student satisfaction at the Faculty of Economics, University of Nusa Nipa Maumere. The population in this study was students from the 2019/2020 class at the Faculty of Economics, Nusa Nipa University, Maumere, who were registered until the 2022 academic year, a total of 391 students. The sampling technique uses simple random sampling. The number of sample members (n) determined by the Slovin formula is 80 people. The research results show that learning and infrastructure are able to create student satisfaction at the Faculty of Economics, Nusa Nipa University, Maumere. In addition, learning and infrastructure facilities can create student loyalty at the Faculty of Economics, University of Nusa Nipa Maumere. Student satisfaction significantly influences student loyalty at the Faculty of Economics, University of Nusa Nipa Maumere. Learning and infrastructure can create student loyalty at the Faculty of Economics, Nusa Nipa University, Maumere, through student satisfaction. This means that the better quality of learning and infrastructure will trigger student satisfaction, ultimately increasing student loyalty at the Faculty of Economics, Nusa Nipa University, Maumere.